Volkswagen publishes iPad client magazine

• kickoff automaker to start app especially for iPad
• Free download in iTunes retentiveness coming soon

Wolfsburg, May 28, 2010 – Volkswagen has become the first automaker to develop a digital customer magazine as an app specially for the iPad. The innovative digital product which goes by the name of ‘DAS.’ lines up in good time for the launch of the new Apple product in Europe. The claim? stands for “Digital self-propelling Space”. The magazine will be published quarterly in five languages and will be approachable throughout Europe.

“DAS. is an important building block in Volkswagen’s digital marketing scheme and gives us the opportunity for an interactive dialog with our customers. Our goal is to transmit the captivation of the brand and its products in a new digital material possession, creating a global experience,” Luca de Meo, Head of Marketing at the Volkswagen Passenger Cars brand, said at the launch of the iPad app.

The app specially developed for the iPad transforms the user into a player who can get it on the magazine’s themes in an innovative virtual reality using the familiar functions of the iPhone.

This will  be the first advertising by such a well know brand on the new iPAD. It signified a new medium for advertisers to display merchandising in a semi submiminal method. The first product is van leasing
The second likely to be the all New 2010 VW Caddy Van

Five chapters tell stories from the Volkswagen world. Volkswagen makes comprehensive
use of the iPad’s digital potential. The 360° images, for example, give the user a realistic impression of technical features on the Volkswagen Touareg such as “Area View”.

In addition, an cyberspace version of DAS. will be published from the end of June. It will then also be possible to incorporate topic in social networks such as Facebook.

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Note to editors: A amount of electronic images accompany this release showing the iPad, plus Luca de Meo, Head of Marketing for the VW Vans  Passenger Cars brand presenting the new product.